Hilton Brand pages

The project: Hilton’s 18 brands were one whole mess when it came to web presence. As part of our enterprise redesign, the experience design team took the lead on transforming the brand pages from something to something.

My role: Research. So much research. I did an audit of all existing brand pages, had some tough conversations with Brand leaders, developed a strategy for each brand’s homepage, and led a team of writers in organizing and writing the content. I also worked with Design to create flexible components that would make it easy for our CMS-team to update content, and I wrote guidelines to ensure consistency and quality.