6,000 new property websites
The project: Part of our mission with the Hilton.com enterprise overhaul was to address the questionable content on our property pages.
My role: My portion of this project started with performing content audits of our properties to establish what we had, what we needed, and what needed to change. From there, I did a deep dive into the unique selling points for each property, and how hotels could best address them in a user-focused way; then I wrapped that research into a pretty presentation for our stakeholders. Once we had a strategy set, I partnered with our designers, UX architects, developers, and the product team to work through the content design. After that, I worked with a team of remote writers to craft new user-focused copy for each property.
USP research
I explored user behavior and created a plan for properties to showcase their best assets in a way that users would be excited about. Then I threw it into a pretty layout to make the stakeholders ooh and ahh.
